Rachel Folz

People, product, and process pro.

Sharing Latest Best Practices at eKickStart

There have been so many changes to Facebook over the course of my career but the January 11 algorithm change was a harsh one. The Organic Reach that marketers were enjoying for so long has nearly vanished, leaving in it’s wake a lot of confused communicators.

When HCDC reached out to Cerkl looking for a speaker for their eKickStart, I thought it was the perfect opportunity to show some research our bright Cerkl interns had just finished, along with some hard-won best practices. On Friday, March 9, I presented “Facebook has Changed. So Should Your Strategy” to a crowd of about 30 people at the HCDC Business Center.

Although it was very early in the morning, the audience was enthusiastic and eager to learn.  I really enjoyed interacting with different business leaders and helping them solve some of the social media marketing challenges on the fly.