There have been so many changes to Facebook over the course of my career but the January 11 algorithm change was a harsh one. The Organic Reach that marketers were enjoying for so long has nearly vanished, leaving in it’s wake a lot of confused communicators.
When HCDC reached out to Cerkl looking for a speaker for their eKickStart, I thought it was the perfect opportunity to show some research our bright Cerkl interns had just finished, along with some hard-won best practices. On Friday, March 9, I presented “Facebook has Changed. So Should Your Strategy” to a crowd of about 30 people at the HCDC Business Center.
Although it was very early in the morning, the audience was enthusiastic and eager to learn. I really enjoyed interacting with different business leaders and helping them solve some of the social media marketing challenges on the fly.
Making a game of a new feature process
Getting organized for a Design Sprint
The Need for a Global ‘No Thanks’
Personas Help Solve Product Problems