Rachel Folz

Work History & Experience

Director of Product at Cerkl
(2018 – Present)
After demonstrating an aptitude and passion for product,
I was promoted to lead Cerkl’s first-ever Product team.

• Responsible for design & requirements, language,
  product marketing, and education.
• Implemented process for measuring and reporting the success of feature releases.
• Created and iterated cross-functional process for feature improvements.
• Initiated a customer-centric rapid feedback framework
  to increase adoption and satisfaction.
• Delivered dozens of features that increased
  satisfaction and reduced client churn.

Marketing Director at Cerkl
(2016 – 2018)
As the first marketer on staff, I helped transition Cerkl from a small-biz focused start-up to an enterprise-level brand.

• Researched and built marketing tech stack with minimal engineering involvement.
• Started, and endlessly iterated a measurement strategy that told clear data stories.
• Wrote and executive produced bi-weekly industry podcast for two seasons.
• Created 50+ pieces of blog and video content.
• Rebuilt marketing site from the ground up in 30 days, resulting in a 113% increase in page views.

Digital Marketing Manager at Campbell County Public Library
(2013 – 2016)
Digital decision-maker and sole content creator for a mid-sized library in the Greater Cincinnati area.

• Platform switching, ground-up redesign of the library’s website.
• Selected vendor, managed build, and launch of
  first-ever library app.
• Helped lead digital education initiatives for patrons and staff.

Digital Content Director at FOX19
(2012 – 2013)
After my success at 14News, I was called to FOX19 to completely overhaul the station’s thinking about digital
and social media. I worked diligently to energize, educate, and inspire the staff.

• Department head level manager leading a team of
  five digital, community and social media producers.
• Oversaw production of device-specific digital storytelling.
• Tasked with management and growth of most liked media Facebook page in Cincinnati.
• Created processes that yielded 40% to 178%
  year-to-year growth on web, mobile, and social media.

Digital Content Director at 14News
(2006 – 2012)
I began as a part-time web producer in the 14News
newsroom. Within a year and a half, I was a department
head. Each day I was in charge of publishing relevant content to drive page views, brand message, and time on site. I was on the front line of the mobile news
revolution, successfully launching three apps.

• Served as a leader on company-wide digital advisory board.
• Oversaw three site redesigns, including our move to mobile-first.
• Participated in a rigorous, selective one-year leadership program.
• Published content varying from news stories, to videos, to social media-specific posts on a variety of platforms.