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Online resume for Rachel Folz, a Cincinnati product leader.

UX evangelist. Portmanteau prophet. Mother Hustler. Director of Product at Cerkl.

Education

Bachelor’s of Arts, Radio & Television from University of Southern Indiana

Tools

  • Adobe Analytics
  • Asana
  • Autopilot
  • Buffer
  • Buzzsumo
  • Canva
  • Cerkl
  • Chartbeat
  • Constant Contact
  • Crazy Egg
  • Full Story
  • Google Ads
  • Google Analytics
  • Go to Webinar
  • Growbots
  • Hubspot
  • Intercom
  • InVision
  • Issuu
  • Libsyn
  • OptInMonster
  • Pendo
  • Photoshop
  • Piktochart
  • Pipedrive
  • Ringr
  • Segment
  • SnagIt
  • Trello
  • Trint
  • Wix
  • WordPress
  • Zeplin

Committees & Causes

Women in Product Cincinnati Chapter Co-Lead
2018 – Present

PRSA Employee Communications Section
Connect Conference Planning Committee
2018 – 2019

Cincinnati PRSA
Blacksmith Awards Committee Member
2018

NKY Chamber of Commerce
Communications Committee Chair
2014 – 2018

NKY Education Council
Reading Coach
2014 – 2016

Boys & Girls Clubs of Greater Cincinnati
TRULeaders Marketing Advisory Board Co-Chair
2012 – 2014

A career of firsts.

I started my career on the precipice of the mobile news revolution – creating content, launching apps, and experiences for consumers who were online more than ever.

Then I took my digital bag of tricks to the non-profit sector and got a beloved library’s digital presence up to date with a new site, an app, and a reinvigorated social media strategy.

But then the private sector called with a new challenge – being the first marketing hire for a start-up. That start-up, Cerkl, has grown exponentially since my hire in 2016 and in 2018, I was asked to establish and lead the company’s first ever Product department.

In Product, I found my calling – solving big problems, leading creatives, and listening to the customers.

Work History & Experience

Director of Product at Cerkl
(2018 – Present)
After demonstrating an aptitude and passion for product, I was promoted to lead Cerkl’s first-ever Product team.

  • Collaborated to create and deliver a successful solution for often used, but despised major feature.
  • Implemented process for measuring and reporting the success of feature releases.
  • Created and iterated cross-functional process for feature improvements.
  • Initiated a customer-centric rapid feedback framework to increase adoption and satisfaction.
  • Responsible for design & requirements, language, product marketing, and education.

Marketing Director at Cerkl
(2016 – 2018)
As the first marketer on staff, I helped transition Cerkl from a small-biz focussed start-up to an enterprise-level brand.

  • Researched and built marketing tech stack with minimal engineering involvement.
  • Started, and endlessly iterated a measurement strategy that told clear data stories.
  • Wrote and executive produced bi-weekly industry podcast for two seasons.
  • Created 50+ pieces of blog and video content.
  • Rebuilt marketing site from the ground up in 30 days, resulting in a 113% increase in page views.

Digital Marketing Manager at Campbell County Public Library
(2013 – 2016)
Digital decision-maker and sole content creator for a mid-sized library in the Greater Cincinnati area.

  • Platform switching, ground-up redesign of the library’s website.
  • Selected vendor, managed build, and launch of first-ever library app.
  • Helped lead digital education initiatives for patrons and staff.

Digital Content Director at FOX19
(2012 – 2013)
After my success at 14 News, I was called to FOX19 to completely overhaul the station’s thinking about digital and social media. I worked diligently to energize, educate and inspire the staff.

  • Department head level manager leading a team of five digital, community and social media producers.
  • Oversaw production of device-specific digital storytelling
  • Tasked with management and growth of most liked media Facebook page in Cincinnati.
  • Created processes that yielded 40% to 178% year-to-year growth on web, mobile, and social media.

Digital Content Director at 14News
(2006 – 2012)
I began as a part-time web producer in the 14News newsroom. Within a year and a half, I was a department head. Each day I was in charge of publishing relevant content to drive page views, brand message and time on site. I was on the front line of the mobile news revolution, successfully launching three apps.

  • Served as a leader on company-wide digital advisory board.
  • Oversaw three site redesigns, including our move to mobile-first.
  • Participated in a rigorous, selective one-year leadership program.
  • Published content varying from news stories, to videos, to social media-specific posts on a variety of platforms.
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