People, product, and process pro.
I started my career on the precipice of the mobile news revolution – creating content, launching apps, and inventing new experiences for consumers who were online more than ever.
Then I took my digital bag of tricks to the non-profit sector and got a beloved library’s digital presence up to date with a new site, an app, and a reinvigorated social media strategy.
But then the private sector called with a new challenge – becoming the first marketing hire for a start-up. That start-up, Cerkl, has grown exponentially since my hire in 2016, and in 2018, I was asked to establish and lead the company’s first-ever Product department.
In Product, I found my calling – solving big problems, leading creatives, and listening to the customers. Under my leadership, our product has grown from a small, regional email comms tool into a futuristic and empathy-built, multi-channel communications suite loved by Fortune 500 communicators.
Intro to Agile, 2021
What the Heck is a Product Manager, 2020 & 2021
Managing Designers When You Aren’t One, 2020
25 Ways to Create Insanely Clickable Emails, 2019
American Marketing Association
Facebook has Changed. So Should Your Strategy, 2018
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If you want to chat about design, books, decision making, or anything else, don’t hesitate to reach out.