Rachel Folz

People, product, and process pro.


I started my career on the precipice of the mobile news revolution – creating content, launching apps, and inventing new experiences for consumers who were online more than ever.

Then I took my digital bag of tricks to the non-profit sector and got a beloved library’s digital presence up to date with a new site, an app, and a reinvigorated social media strategy.

But then the private sector called with a new challenge – becoming the first marketing hire for a start-up. That start-up, Cerkl, has grown exponentially since my hire in 2016, and in 2018, I was asked to establish and lead the company’s first-ever Product department.

In Product, I found my calling – solving big problems, leading creatives, and listening to the customers. Under my leadership, our product has grown from a small, regional email comms tool into a futuristic and empathy-built, multi-channel communications suite loved by Fortune 500 communicators.


Intro to Agile, 2021

What the Heck is a Product Manager, 2020 & 2021

Managing Designers When You Aren’t One, 2020

25 Ways to Create Insanely Clickable Emails, 2019
American Marketing Association

Facebook has Changed. So Should Your Strategy, 2018


If you want to chat about design, books, decision making, or anything else, don’t hesitate to reach out.