Resume

Product

2018-Today

As the Head of Product at Cerkl since 2018, I’ve helped build and lead our Product team to drive innovation and growth. I focus on product strategy and user-friendly design, making sure we understand what our users need. By creating a solid process for evaluating features, we’ve improved our impact measurement and boosted product adoption. I also promote teamwork across departments to speed up development and set up a customer feedback system that’s increased satisfaction and adoption rates.

Marketing

2013-2018

I kicked off my startup journey as the Marketing Director at Cerkl, where I established both the marketing and product departments to elevate our presence in the enterprise space. I built a marketing tech stack for better analytics and crafted a data-driven strategy that fueled growth. I also produced a popular industry podcast and revamped our marketing website, leading to a big boost in engagement.

Before that, as the Digital Marketing Manager at Campbell County Public Library, I transformed their online presence by overseeing a website redesign and launching their first mobile app, enhancing user experience and engagement.

Media

2007-2013

Earlier in my career, as Digital Content Director at FOX19 and 14News, I spearheaded innovative digital and social media strategies that drove audience growth and engagement. Highlights include growing FOX19’s Facebook page to become the most liked media page in Cincinnati and leading the launch of pioneering mobile apps at 14News.