When I read in February that Spotify was willing to consider remote workers, I heard a voice in my head – you know, the one that always knows what’s up – and they said, ‘go for it!’ I’ve been taking classes, updating my resume and auditing my experiences with your app to get ready for this moment- to be ready for you. I hope you are ready for me.
Recent accomplishments ⛰️
Here’s a look at some of my most recent wins. For a look at my most recent failures, you are going to have to book a call with me. But really, I’d be happy to share those as well. They are how we learn to serve our clients better.
Sharing Links and Teams App
Teams has become a major channel of communications for Microsoft shops around the world. So we created a new channel for employees to receive news and info without disrupting the important work they are doing.
Acknowledge This, Please
Our communicators were telling us that they had messages coming from “on high” that needed some sort of second check that the end user was reading it. We knew this wasn’t a common, daily action, so we worked on make the solution a great balance of lean and capable.
We were growing our channel offerings, but our Insights couldn’t keep up. I needed some metrics that could go across email, website, collab tools, and mobile. There were no industry standards for this since our product is the first of its type. So I dug deep into my bag of tricks and researched across many analytics platforms to understand the ‘why’ behind common data points. The solution came in the form of unifying sessions and impressions metrics.
Mobile App & Sharepoint
With these concurrent releases, we created the industry’s first ever omnichannel comms product. We were able to battle the Apple and Microsoft App Stores to get what we needed into market. Oh, and it kicked off an arms race for our competition.
Cerkl (pronounced circle) is a tough name and our prospects were having trouble with it. I didn’t want people to feel confused about our product before they even had a demo. So I renamed the product “Broadcast” and challenged my design team to create a new look, color scales, and a put up a branding site to serve as the source of truth for implementation and beyond. The result? Huge growth and instant adoption.
In comms, your lists are your life. But our communicators were having the hardest time wrestling control from IT. So I talked to customers, and studied the competition and came back with a new product idea – Dynamic Segments. We were able to design it, test it and get it out in just 6 weeks. It’s been a game changer for staff and customers alike.
Admin Permissions Overhaul
Thanks to some very big name logos, our our userbase had become more complex. I created a new permissions framework that focused on the feature instead of random bundles.
Bringing Alerts to Newsletters
We pioneered the channel strategy with this enhancement that redesigned our automated newsletters to include notifications.
Sound of my life
You are going to meet a lot of people in this process that love music and audio storytelling. But, if I may be so bold – you haven’t met someone like me. I’ve been a DJ, an editor, and a podcast producer. And I might have seen a live act or two 🤘
My favorite memories are actually sound tracked
- Was it watching my now husband crowd surf at Lollapalooza?
- Or when my podcast hit its first 1k listeners?
- Was it the White Stripes shaking the balcony with sound when playing “Seven Nation Army”?
- Or, just last weekend when a group of elementary schoolers sang AJR’s “100 Bad Days” at the top of their lungs in my kitchen?
I hope you’ve enjoyed getting to know me. I’d love to hear more about your challenges and have a conversation about how my skill set could help.